000.1
Jose Luis Hernández
000.2
000.3
ATW Records · Branding
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Visual identity development for an emerging label specializing in UK Garage and Bass Music, led by prominent scene figures like Mainphase and Interplanetary Criminal.
The project explores the dialogue between street culture—particularly graffiti—and traditional typography, balancing raw urban energy with clear, contemporary branding.
The visual universe incorporates graphic elements inspired by comics and animation, preserving a playful, irreverent spirit, while refreshing the identity with strong, fresh typographic solutions.
A brand-building exercise connecting music, urban identity, and visual culture with authenticity and vibrancy.
Client: ATW Records
Country: united Kingdom
Year: 2024
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