000.1
000.2
Selected Work
000.2
_
_
_
000.3
000.3
_
_
_
FILA History Recap
+
+
A video retracing FILA’s evolution—from its athletic origins to its rise as a cultural icon in the ’90s, deeply embedded in hip hop, basketball, and urban fashion.
The piece serves as both a visual narrative and a teaser for the re-release of FILA’s iconic sneakers. A celebration of heritage, identity, and style—told through design.
Creative direction, art direction, and animation guided the visual language, shifting across eras: from archival grit to contemporary edge.
Client: FILA
Agency: SorryMom
Country: Chile
Year: 2022
Explore more projects
About
Contact