000.1
Jose Luis Hernández
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000.3
Mutualism · Branding
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Branding for “Mutualism,” a party designed to rehumanize the clubbing experience. A third space where music becomes more than background — a catalyst for closeness, complicity, and real community between artists and audience.
The visual identity centers on this sense of mutual support. The logotype merges typographic characters in a tense, close rhythm. The symbol features two dancing figures that, when fused, create a geometric system in flow — a balanced structure built on trust.
Art direction for the flyers draws from airport signage systems, tapping into that strange rush of transit and departure. The club as a portal. Sound as movement. The dance floor as an emotional threshold.
A visual homage to early-2000s hedonism, when partying was about presence rather than statements — rendered in a graphic language that’s clean, bold, and intimate.
Client: Mutual Trust Dj’s
Country: Spain
Year: 2025
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