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Jose Luis Hernández
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Nescafé
“Conversemos” Campaign
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A social media video series created from a collaboration between Chilean outlet POUSTA and Nescafé. Each piece explores topics like mental health, inclusion, women in science, and environmental conservation—designed to be accessible, friendly, and visually engaging.
Starting from just a script, the challenge was to craft a full creative identity that could speak to complexity with softness. The result: a graphic language that’s playful yet grounded—drawing from 80s psychology book covers, layered typography, colored overlays, and a palette tuned to both message and brand.
The visuals walk the line between information and emotion—making serious topics not only watchable, but memorable.
Client: Nescafé · Pousta
Agency: Panagram Creative Agency
Country: Chile
Year: 2022
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