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Jose Luis Hernández
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PUMA x Dua Lipa
Flutur Latin America Tour
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Augmented reality filter designed for Flutur, the collaborative campaign between Puma and Dua Lipa during her Latin American tour.
The experience is triggered by scanning outdoor posters, turning static visuals into real-time digital interactions. Abstract shapes and iridescent tones were crafted to extend the campaign’s visual universe, echoing the aesthetic of both the artist and the brand.
A graphic system built to exist between physical and digital spaces—amplifying presence, deepening connection, and turning passive viewing into active experience.
Client: PUMA X Dua Lipa
Agency: SorryMom
Country: Chile
Year: 2022
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